Report · For CS leaders and operators
The State of the QBR, 2026
What 1,000+ CS leaders say about personalized reporting in the AI era.
Free report, 17 pages, PDF
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Key findings
- to produce a single QBR, about a day and a half of a CSM's time
- 11.4 hours
- of a CSM's week goes to admin and reporting prep, against a goal of 35%
- 66%
- less QBR prep time for teams that redesign the workflow, across published research and Rollstack customers
- 75–90%
What’s inside
Retention is the new growth, and the QBR is the one hour a year where a CS team proves value, broadens stakeholders and earns the renewal. Most teams still build it by hand from six disconnected systems, so personalization stops at the SMB line and the long tail gets a generic digest or nothing at all. The report brings together published research from ChurnZero, Gainsight, McKinsey, Bain and others on what customers want from a review, where AI is actually helping, and what changes when teams redesign the workflow rather than bolt AI onto it.
What you’ll learn
- Why the QBR is the highest-leverage hour a CS team has, and the retention math behind it
- Where CSM time goes today, and why a single review takes 11.4 hours to build
- What customers actually want from a business review, and why a dashboard isn't the answer
- A seven-question self-assessment and an eight-move roadmap for a personalized review on every account
Get “The State of the QBR, 2026”
Free report, 17 pages, PDF
We'll also send occasional Rollstack updates. Unsubscribe anytime. Privacy policy
